See how Shines Seafood is using ENSO to share their sustainability story

About Shines Seafood

Shines Seafood, a multi-award-winning family business based in Killybegs, Ireland, has been a prominent figure in the premium seafood industry for over 40 years. 

Beyond their passion for seafood, sustainability has become a driving force behind their business, leading them to seek innovative solutions to align their operations with their environmental and social goals. 

It is their aim to make the best quality Irish Seafood in the world more affordable and available to the nation. They are passionate about the consumption of seafood and the overall sustainability of the industry. As such, they understand that producing sustainably can only positively impact their business in the long run. 

Facing the challenge of conveying their sustainability efforts in a crowded market, Shines Seafood turned to ENSO for a solution with the goal to share their sustainability journey transparently and effectively.

The Challenge 

Sustainability can be a complex concept, and the fishing industry is no stranger to misconceptions. Shines Seafood needed a way to communicate their sustainability initiatives clearly and transparently while bridging the gap in sustainability education regarding the fishing industry. 

Shines Seafood is no stranger to taking action in relation to sustainability. As an Origin Green member, they are consistently setting and making progress towards multiple sustainability targets. On top of this, they already had an impressive achievement – the lowest carbon miles in the tin fish category – but they needed a platform to showcase it.

The Solution

Shines Seafood leveraged the ENSO platform’s features to simplify their sustainability reporting and communication. With all of the work that they are doing, ENSO allows Shines Seafood to easily organise and communicate their sustainability goals and progress.

Key Benefits

Marketing Tools: ENSO’s public web page feature allowed Shines Seafood to present their sustainability efforts in a transparent and accessible manner. Because of some of the current misconceptions about the impact of commercial fishing, this marketing tool is very valuable. Shines can show their consumers that they are leading the way in sustainable and ethical fishing practices, providing high quality, delicious products without the negative impacts.  

Time Savings: Their customisable and dedicated public webpage can be updated in-house in real-time by their team and can be shared with stakeholders in seconds, saving precious hours. It is very easy to keep track of new achievements and sustainability goals both internally and externally by keeping their ENSO platform up to date. 

Transparent Communication: The public web page has also proved valuable by facilitating transparent communication as well as fostering trust and credibility in their sustainability efforts. Shines Seafood can easily share a link to the page with stakeholders, including potential buyers, and present their sustainability initiatives in an easily digestible format. The platform’s ability to simplify complex information and present it in layman’s terms helped bridge the gap in sustainability education.

The Results

Shines Seafood found the ENSO platform to be user-friendly, and the way it displayed sustainability information was particularly effective. ENSO’s ability to present all relevant details in a clear and concise format has been integral for simplifying their sustainability actions and goals.

Moreover, the platform’s flexibility allowed Shines Seafood to tailor their public web page to their specific needs, showcasing what mattered most to their business and stakeholders. It gave them the autonomy to display all of their great work in an easily digestible format, emphasising their unique sustainability story.